King Charles II ruled England from 1661 until his death in 1685

You may have noticed the recent “NEXT BIG THING” meme popping up on your favorite writer’s websites. Last week, Naomi Hirahara, author of the Edgar Award-winning Mas Arai series, tagged me and a handful of other writers, including Gar Anthony Haywood, SJ Rozan, Sujata Massey, and Ed Lin to write about our NEXT BIG THING. So here’s mine:

1) What is the working title of your next book?

DIARY OF DECEPTION. It’s the second novel featuring Lady Isabel Wilde, a favorite in the court of King Charles II of England who secretly makes her living disguised as fortuneteller Mistress Ruby.

2) Where did the idea come from?

Originally the idea came from a contemporary news story about a girl with amnesia who showed up in NYC and didn’t know who she was or how she got there. As the idea evolved, I realized I wanted to explore Isabel Wilde’s family history, particularly that of her deceased brother, Adam, and how she’d react if she discovered he’d harbored secrets from her.

3) What genre does your book fall under?

Historical mystery

4) What actors would you choose to play the part of your characters in a movie rendition?

The only part I’m sure of is Federico Castelluccio as King Charles II. He’d be perfect.

Federico Castelluccio

5) What is the one-sentence synopsis of your book?

When a young girl claiming to be Isabel Wilde’s deceased brother’s daughter comes into Isabel’s life, she tells Isabel that her father was murdered, not killed in the plague as Isabel has always believed, driving Isabel to investigate a twelve-year-old death to learn the truth.

6) Will your book be self-published or represented by an agency?

I can’t talk about the details publicly yet but a couple of exciting things are in the works!

7) How long did it take you to write the first draft?

Thus far it’s only a book proposal! But DIARY OF BEDLAM, the first novel in the series, took about six months to write. I expect DIARY OF DECEPTION will take less time.

8) What other books would you compare this story to within your genre?

The story bears similarities to Sue Grafton’s “O” IS FOR OUTLAW in that both Kinsey Milhone (Grafton’s protagonist) and Isabel must revisit events of the past in order to learn the truth about someone they care about. In Isabel’s case, she’s forced to confront some discomfiting secrets about her beloved brother.

9) Who or what inspired you to write this book?

I’ve wanted to write a novel set in Restoration London for almost as long as I can remember. DIARY OF BEDLAM was that novel, and for a long time I thought it would be a standalone. Now it’s looking very much like it will be a series of at least 2 books. So my inspiration for DIARY OF DECEPTION has really been recent developments pertaining to DIARY OF BEDLAM.

10) What else about the book might pique the reader’s interest?

The Isabel Wilde books are not romances, but she does have an ongoing relationship with King Charles II that is kind of steamy. My favorite scenes to write are the ones in which he appears because I think I’ve succeeded in creating a monarch who is well aware of the power he wields but very human at the same time. I kind of have a crush on him.

On December 12, be sure to visit these authors to see what their NEXT BIG THING is:

Lisa Brackmann – Author of ROCK PAPER TIGER and GETAWAY
Travis Richardson – Author of LOST IN CLOVER
Eric Beetner – Most recently, the author of THE DEVIL DOESN’T WANT ME
Susanna Calkins – Author of the upcoming A MURDER AT ROSAMUND’S GATE

I’m looking forward to reading what these great writers have in store!

Cover of The Devil Doesn't Want Me by Eric BeetnerEric Beetner is a frequent guest on this blog, and for good reason. Not only is he a great crime fiction writer, he’s very supportive of fellow writers. In fact, he co-founded Noir at the Bar Los Angeles along with Stephen Blackmoore and Aldo Calcagno and it’s become an enormous success–a place for crime writers at all stages in their careers to read their work for an enthusiastic audience.

I recently had the pleasure of reading Eric’s latest novel, The Devil Doesn’t Want Me. It’s about Lars, a mob hitman for a prominent East Coast crime family who finds himself put out to pasture when he’s been unable to kill Mitch-the-Snitch, an informant living in witness protection who has managed to elude him for the past seventeen years. Lars is given the task of training his own replacement, an arrogant young gun named Trent. It’s an uneasy relationship, to say the least, and when the hit on Mitch goes hopelessly awry, Lars finds himself in a new and precarious role: that of protector to Mitch’s teenage daughter Shaine.

Lars might be a little stuck in his ways, but it can’t be denied that he’s a consumate professional–he has definite opinions on how to do the job right. But his convictions don’t end with a hit, they extend to other areas of life, from love to exercise to music. And speaking of music, it plays a significant role in The Devil Doesn’t Want Me, so I asked Eric about it.

Eric Beetner: Music ends up being a fairly strong through-line in my new novel, The Devil Doesn’t Want Me. It opens with a chapter about a song on a jukebox and ends with a line from an AC/DC song. Honest to goodness, it wasn’t at the forefront of my mind as I was writing.

Using music as a way into character is not a new concept. I feel like it gets used much more in film than in novels, primarily because you can, y’know, hear the songs. If you introduce a character on screen with a shot of a Harley riding up, a close up of big black boots and the opening strains of Bad To The Bone, you know a hell of a lot about that character before you ever pan up to his face. Though if you do use George Thorogood in your movie my biggest takeaway will be that you are lazy. Music is a fast track to cliché-ville.

used music to define a deep generational gap in my characters. Lars, the aging hit man in the book, is a classic rock purist. There are lines in the book touting the praises of hard rock classics like AC/DC and Motorhead, and trashing things like the Hagar-era Van Halen and Steely Dan. Compare that to Lars’ main rival in the book who listens to an iPod, dresses like a refugee from MTV and couldn’t name a Judas Priest song if his life depended on it.

Music then became a way to get to know Lars’ mental state too. We hear about what is playing in his head during certain scenes. Though I did have to cut some lyrics from Ace Of Spades because of copyright reasons. I was bummed. 

Music can be an effective way to get to know a character since music is very personal. Every one of us identifies strongly with the music we like. It effects the way we dress, the way we spend our free time, how many tattoos we have. A guy who likes the Grateful Dead and a guy who like Norwegian death metal are already a long way to having their character’s defined for them simply based on the type of music they listen to. We assume things about people based on their music tastes in the real world, I assume we also do it to the same extent in books. Now, please take note that Lars’ musical tastes are not a reflection of my own. I’m not a classic rock guy, though the bands I did use in the book I am generally a fan of. Well, maybe not Judas Priest. Or Iron Maiden. But I do really hate Sammy Hagar and Steely Dan, does that count for something?Author Eric Beetner

I’d love to see a day when books came with soundtrack albums. Not that I want people listening to music while they read. I can, and most often do, read in noisy places like restaurants. There is constantly music playing and I can tune it out easily enough. But if I put on something I like and want to hear my reading attention goes out the window.

I’m also not a music listener when I write. Can’t do it. Too distracting. I envy the people who can tune everything out to write. I think my relationship to music is just too intimate. Music has absolutely changed my life at different points. I played music for many years and have written dozens of songs. I like to really focus on music when I listen. I don’t like background music. 

I do think if you’re going to write about music, it has to be something fairly universal. You want people to hear the song in their head as they read, not go look it up on iTunes and discover it’s some über-hip Japanese band I’m into. Believe me, I’ve got plenty of obscure hipster music I could name drop, but then my book wouldn’t be understood, readers would be pulled out of the story the same way if I referenced an obscure movie or other literary reference. But if you name check a band everyone is familiar with, they don’t even need to know the specific song, they get the vibe.

I bet there are no music references in Diary of Bedlam, huh? Kind of hard to bring up a song that is 400 years old that people can relate to. But you’ve written contemporary set stuff too. Have you ever used music to set a scene or define a character?

Holly: Thanks for tossing the question back to me, Eric. Diary of Bedlam actually does have a soundtrack. I downloaded an album of 17th century folk songs that I occasionally listened to while writing to get some atmosphere in my head. But mostly I like silence when I’m writing anything beyond the first draft. I’m just too easily distracted.

When I’m writing a first draft, however, I occasionally listen to something or have the TV on in the background (usually something silly and familiar, like I Love Lucy  reruns). It’s still distracting, but I’m not working so hard at choosing precisely the right words. I’m just trying to get the story out and if I self-edit too much during that process I get stuck. So having something else going on keeps me on track somehow. During the first draft stage of writing, silence has a sort of paralyzing affect on me. Kind of weird, but there it is.

Many thanks to Eric for stopping by the blog. And if you’re looking for an absorbing read I can definitely recommend The Devil Doesn’t Want Me or any of Eric’s booksHe wasn’t voted Most Criminally Underrated Author” in the 2012 Stalker Awards for nothing.

California Crime Writers Conference Logo
Well then, have I got the conference for you.

Every two years, the Southern California chapters of Sisters in Crime (SincLA) and the Mystery Writers of America (SoCalMWA) get together and put on the California Crime Writers Conference in Pasadena, California. It was the first writers conference I ever went to and it remains one of my favorites. For the 2013 conference, I’m coordinating registration and the manuscript critiques.

(Speaking of manuscript critiques, I coordinated them for the 2010 conference, and one of the attendees who asked for a critique not only landed the agent who critiqued it, but recently got a book deal. You know who you are, Matt Coyle.)

The 2013 conference features two of the biggest names in crime fiction writing today: Sue Grafton and Elizabeth George. If that isn’t enough, here’s a sneak peek at how the schedule is shaping up:

Elizabeth George: Sunday’s keynote speaker but she will also lead a workshop on “Finding Your Process” on Saturday from 10:30 a.m. To 11:45 a.m.

Michael Levin: “Take Your Manuscript From Good To Great: 12 Things You Must Do To Make Your Novel “Unrejectable”! Everybody knows that rewriting is the key to success in fiction writing, but exactly what does rewriting mean? Join New York Times best selling author, Shark Tank contestant and Huffington Post blogger Michael Levin for a fascinating, clear, and concise checklist to get your book to the best seller list!

Adrienne Lombardo, literary agent: a rising star at Trident Media Group in New York and ACTIVELY looking for clients who write crime fiction.

T. Jefferson Parker: multiple Edgar award-winning and bestselling author.

Kristen Weber: former Senior Editor at Mysterious Press/Warner Books and NAL/Penguin. Now freelance editor and partner in the upcoming online booklovers sitewww.shelfpleasure.com.

Hank Phillippi Ryan: award-winning author, multiple Emmy-award winning news reporter, MWA national board member and incoming President of national Sisters in Crime.

Marcia Clark: former Los Angeles County Deputy D.A. Lead prosecutor in the OJ Simpson trial and crime fiction author.

Anthony Manzella, former Los Angeles County Deputy D.A., Major Crimes division who specialized in prosecuting Mexican Mafia murder cases. He and his partner were profiled in MEXICAN MAFIA by Tony Rafael. He spoke at the 2009 conference and people are still talking about his presentation.

This is just a small portion of what will be on offer. You can register here and I look forward to seeing you at the conference!

Shotgun Honey Presents: Both Barrels Volume 1

When Ron Earl Phillips asked me to be in the first ever Shotgun Honey anthology, my fingers couldn’t type “YES” fast enough.

Shotgun Honey Presents: Both Barrels Volume 1

Today marks the launch of Shotgun Honey Presents: BOTH BARRELS:

Buy the Trade Paperback – $14.95
Buy for Kindle – $4.95
Buy for Nook – $4.95 (coming soon)
Buy for Kobo – $4.95 (coming soon)

Before I continue, many thanks must be given to the Shotgun Honey crew: Kent Gowran, Ron Earl Phillips, Sabrina Ogden, and Chad Rohrbacher. These folks help writers like me who are trying to get their name out there by publishing our stuff. For that I am very grateful.

To date, this is my proudest achievement as a writer. My story, REGRETS ONLY, is about a chronically down-and-out woman named Tammy Valero, who, when she learns she has terminal cancer, decides she has a few loose ends to tie up.

The story was challenging for me to write, mostly because it required me to dig deeper than I usually do. I felt exposed and vulnerable when writing it, as though Tammy’s story was my own (it’s not, of course). Every story written, no matter how short, is a learning experience, and this story in particular was a milestone.

But enough about me. Check out the amazing talent who appears with me in this anthology:

Andrew Nette – King Tut’s Tomb
Cameron Ashley – The Blonde Chimera
Chris Holm – Not Forgotten
Dan O’Shea – Father’s Day
Frank Bill – The Jade Bounty
Frank Wheeler Jr. – Tapdancing for Idiots
Garnett Elliott – Chicken Soup for the Hole
Glenn Gray – Intubation
Hector Acosta – Jueves
Holly West – Regrets Only
Jen Conley – Escape
Jim Wilsky – Traffick
Joe Myers – Cold Read
Julia Madeleine – Rage
Keith Rawson – 2 Kilograms of Soul
Kieran Shea – The Judgement of Roland J. Monroe
Matthew C. Funk – Lovely Men
Michael Oliveri – The Wrench in Her Works
Naomi Johnson – Hero
Nigel Bird – Rhythm of Life
Nik Korpon – The Owls
Patti Abbott – How to Launder a Shirt
Paul D. Brazill – Gareth and Fiona Go Abroad
Peter Farris – Cut. Copy. Paste. Delete
Ray Banks – The Warmest Room
Steve Weddle – The Awakening: From the Cyborg Lesbian Vampire Chronicles
Thomas Pluck – Train: A Denny the Dent Story
Tom Pitts – Luck
Trey R. Barker – A Good Boy

Forget my story–I can’t wait to read what everyone else wrote.

I couldn’t be more pleased to announce I’ll be moderating a panel at Bouchercon 2012 in Cleveland:

RETRO HOMICIDE
Murder in the Golden Age of the 1940s and 1950s
Saturday, 10/6/12
1:30-2:20
Ambassador Room

I’ll be joined by a stellar group of authors: Kelli Stanley, Terence Faherty, Jim Fusilli, Sally Wright, and Sheila York.

As always, there will be lots of great panels at Bouchercon 2012. Click here for the full schedule.

UPDATE: This is a post I wrote back in September 2007. I’ve updated it to reflect the current year, 2012.

Orlin Neville Horn. How’s that for a name?

Today is my grandpa’s 90th birthday.  I’ll be heading up to Oregon soon to celebrate this milestone birthday with him.

I am very lucky to be 44 and still have a grandpa.  He was 46 when I was born, which is kind of young to be a grandpa.  But here’s the kicker–my grandma was 39 when I was born!  I can’t imagine being a grandmother at the age I am now, considering I can’t even imagine being a mother.  But I suppose it would feel very nice to know that I’d finished the hard work of raising my children and could now enjoy my grandchildren.  Here is a photo of my grandparents holding me (left) and my brother (right):

mary_neville_horn_holly_john_oneill_babies

Here is a picture of my grandpa when he was a boy (he’s the taller one on the left.  The one on the right is his brother Hollis, who passed away a few of years ago):

grandpa_hollis

Remember the old cliche “When I was a kid I had to walk five miles, barefoot, in the snow to school?”  Well my grandpa really did!

My grandpa grew up in Arkansas during the depression.  He was the oldest of eight children–four boys and four girls.  All four girls are still living, but my grandpa is the only remaining boy.  They were very poor.  My great-grandfather worked as a field hand and so did his boys.  During the depression, they were employed through the WPA.

My grandpa was a tractor mechanic for much of his life but basically did all sorts of ranch work during his entire career.  He is missing his right index finger up to the knuckle–the result of a work accident years ago.

This is my favorite picture of my grandpa:

neville_playing_guitar
He stopped playing the guitar when he lost his finger. I have his guitar displayed in my house (it’s not the same guitar as in the picture though. Wonder what ever happened to that one?).

Here’s a bit of trivia for you:  My grandparents used to bowl with Johnny Cash’s ex-wife, Vivian.  They didn’t like the movie “Walk the Line” because they didn’t like the way it portrayed her.

Another bit of trivia: my grandpa used to haul cattle on Slauson Boulevard from a ranch very near the property now occupied by LAX.

There are very, very few people in the world who I love more than my grandpa. He is an old man now, despite the fact that I still see and think of him the way I did when I was a little girl.  He taught me all I need to know to live to be 90:

1)  Smoke at least a pack a day for 40 years
2)  Drink at least one beer a day
3)  Drink a Carnation Instant Breakfast every morning
4)  Eat pinto beans at dinner every night
5) Watch a lot of Bonanza
6)  Never give up your love of the casinos
7)  Be married to the same woman for 65+ years
8)  Love your family more than anything, especially your first born granddaughter

My grandpa probably won’t ever see this, but I’ll say it anyway:

Happy Birthday, Grandpa!

P.S. Here’s another funny Grandpa story.

Picture of a puppy studying. I know. Awesome.

Picture of a puppy studying. I know. Awesome.
I was thinking about something as I completed my two-mile run to nowhere on the treadmill this morning:

I build stories.

I’m very proud of the stories I build. But one thing is absolutely certain: though they are ultimately my own, they were not built alone.

They started with my parents, who kickstarted my imagination by reading books to me and encouraging me to be creative.

They were enhanced by the wonderful teachers I had while attending public school.

They were funded by the grants, student loans, work study programs and scholarships I received so that I could go to college.

They are assisted by my husband, my first and last editor.

They are improved by the brainstorming and critique sessions with my fellow partners in crime.

They are published by my fellow writers who come together in amazing ways to promote each other’s work, fund charitable projects, and to celebrate a mutual love of reading and writing.

There is no question I’ve benefitted greatly from the larger community of which I’ve been a part, both public and private. For that, I’m thankful.

I build stories, but I do not build them alone. And I wouldn’t have it any other way.

Lenny Kravitz’s Mama Said album is one of my favorites of all time. I played the hell out of that sucker when it came out and for years afterward. It’s been awhile since I broke it out so maybe today it’s time. Let’s start with this:

When I first thought of this post it wasn’t supposed to be about Lenny Kravitz, but before I get to the meat and potatoes of it, I’d like to tell you a story from my archives.

Circa 1995 I lived in West Hollywood and worked in Mar Vista. My commute consisted of three streets: Right on Santa Monica Boulevard, left on La Brea Avenue, right on Venice Boulevard, reversed on the trip home. Easy, but traffic laden, so I generally spent about 30-45 minutes in the car each way.

Back then I had a fantasy that one day I would meet Lenny Kravitz, we’d hit it off, and fall in love. Okay, so I didn’t believe it would ever really happen (though at 25 I was nothing if not idealistic) but since I lived in LA and often had random celebrity sightings, it wasn’t such a far-fetched idea that I might actually see him one day. It was, as the title of the post indicates, “thinking positivity.”

So one day on the way home I was sitting in traffic on La Brea Avenue when I noticed a guy with long dreadlocks entering a furniture store on the right. It’s called Little Paris Antiques now but I’m fairly certain it was called something different back in the day.

There was no doubt in my mind it was Lenny Kravitz and it was an opportunity I just couldn’t pass up. Fortunately I was in the far right lane so I quickly pulled over and parked in front of the store.

It’s worth noting at this point that I’d skipped lunch that day and had stopped by the 7-11 on Venice and Sepulveda to buy a snack for the ride home. I don’t remember exactly what it was but it was crunchy and oniony, and left a powdery residue everywhere. I’d placed the open bag on the passenger seat and had been digging into it the whole ride home, so I’ll let you do the math on how I must’ve smelled. Still, I wasn’t about to let a little onion breath stand between me and my destiny. I ran into the store and it wasn’t long before I spied the man I’d seen enter.

Now, if this was a work of fiction, this is where I’d add the twist: the man turned around and it wasn’t Lenny Kravitz at all–it was just some poser. Cue the womp womp music.

But this was real life y’all! I found myself face to face with the man who was numero uno in my book. My Lenny radar had not failed me. It was the man himself.

I remember two things vividly about that meeting. 1) He was about as tall as I am, 5 ft. 4. 2) He had the most beautiful flaring nostrils I’d ever seen. Seriously, I could not stop looking at his nose.

He looked a bit panicked when I approached him. I quickly allayed his fears by telling him what a big fan I was and how much I respected him for being vocal about his commitment to Christianity. I loved me some Jesus big time back then. He just nodded politely while I spoke and then thanked me graciously, told me how sweet I was.

Did you hear that? He told me I was sweet. Unsurprisingly, that was the extent of our romance.

Okay, so this post wasn’t supposed to be about Lenny Kravitz. It was supposed to be about positivity.

Recently I started writing at a coffee shop on Sunday mornings with a couple of fellow writers. I noticed that we seem to spend a good deal of our time (when not writing of course) berating ourselves for not writing more. For not being more dedicated. For being slackers.

And yes, by some writers’ example, perhaps we are. But spending so much time talking about how we fail keeps us from being proud of how much we’ve achieved. With that in mind, I started reflecting on what I’ve accomplished since 2012 began:

1) Finished a major revision of DIARY OF BEDLAM, thereby greatly improving the manuscript
2) Started querying agents again
3) Had a flash fiction story published online
4) Contributed one short story to an upcoming anthology (a story, by the way, that I’m very proud of)
5) Been asked to contribute a second short story to a charity anthology
6) Hired a professional editor to edit DIARY OF BEDLAM
7) Begun implementing the suggestions of said editor
8) Started a new WIP
9) Started working with a critique group

Not too shabby!

This isn’t to say I can’t improve my work ethic, but sometimes it’s good for me to step back and look at what I have accomplished instead of dwelling on all the ways I don’t live up to my own expectations.

Lenny Kravitz would be proud.

It really comes down to making an effort and repeating the same thing every day.

Last night Mick and I watched a great documentary called Jiro Dreams of SushiIt’s gotten fantastic reviews, we both love sushi, and since visiting Japan in 2007 I’m kind of enamored of the place in general, so we figured it would be interesting. It turned out to be more than that–it was inspiring.

Considered by many to be the best sushi chef in the world, Jiro Ono is a national treasure in Japan. So, what does it take to become the best sushi chef in the world? Well, for one thing, Jiro has been practicing and perfecting the craft of creating sushi for seventy-five years.

He tastes every piece of fish, trains his employees meticulously (even after ten years, his senior apprentice is still sometimes regarded as a novice), and thinks about sushi and how to improve his craft in nearly every waking moment. As the title says, he dreams of sushi.

Says Jiro:

Once you decide on your occupation, you must immerse yourself in your work. You have to fall in love with your work. Never complain about your job. You must dedicate your life to mastering your skill. That’s the secret of success and is it’s the key to being regarded honorably.

 

While I’d say that Jiro is not a man who has achieved balance in his life (he doesn’t seem to need it as he’s content to put all of his  energy into his occupation), I couldn’t help but be inspired by his work ethic. After only four years of studying and practicing the craft of writing, I am still a mere beginner. I must practice my chosen occupation every day.

Will I some day become a true master? If it takes 75 years, then perhaps not, but it’s certainly something to strive for. With every word comes improvement, albeit in small increments, but still there is progress. With every sentence comes increased mastery.

It’s not the first time I’ve compared a Japanese craft to the craft of writing. In 2009 I wrote a post called Secrets of the Samarai Sword:

The level of expertise required to make a sword can be applied to any field, whether it be sword making, jewelry making, or in my case now, writing. Young people apprentice in this work at an early age and through the years become experts themselves, thus preserving a tradition that is hundreds of years old. It is a reminder that to be good at anything, even if one possesses natural talent, takes years of practice. It is affirming and daunting at the same time–I am a novice at writing, at least as it pertains to novels, and I have a lot of work in front of me to become an “expert.”

There is still much work to be done, but in the end, it is worth it.

Diary of Bedlam update: Still querying agents and waiting for agents to get back to me.

The waiting game can be hard and frustrating. Although I must say the more time that goes by, the more I forget I’m waiting because I’m working on new projects. I’ve got actual deadlines, people! That feels good, makes me feel more legitimate for some reason.

In the midst of all this waiting I also sent the DOB manuscript to a professional editor. It was something I’d been contemplating for awhile, especially because I’ve been thinking seriously about self-publishing. On Sunday, I got my edit letter back and it was very encouraging.

There’s some work to be done, sure. But the editor (whose previous experience includes a few big 6 publishers) says DOB might be the book that could get me a NY contract. I hadn’t realized how much I needed to hear that until I actually heard that. She agreed I wouldn’t be compromising by self-publishing since it might be more lucrative to do it, but if I still had my sights set on a traditional deal, DOB was a contender (okay, my words, not hers).

So I’ve got a little revising to do and then I’ll be querying agents throughout the fall. If I don’t get any bites, maybe I’ll go the self-publishing route.

As a reminder, I’m contributing a story to the FEEDING KATE anthology which will be released in October. It promises to be a fantastic book, so please consider making a contribution so you can get your copy.

And in other news I’ve started (or rather expanded) a home/lifestyle blog called Crafty Devilish. I figure I spend so much time looking at home decor blogs, food blogs, etc. that I should put all that interest to good use. But I did it for another reason as well: after putting most of my creative energy into writing for the last four years I realized I wasn’t as happy as I wanted to be. I needed another creative outlet and Crafty Devilish is it. If you’re interested in that sort of thing, pay the blog a visit and get regular updates on Facebook by “liking” it.