This is a George Costanza quote.  I like to quote Seinfeld characters whenever possible.

The room re-do is almost 100% complete so pictures will come tomorrow or the next day.  In the mean time, I spent the weekend fine-tuning my website and she is finished!

Click here to see the goods

I suppose I should explain myself a little here.  For the longest time, I envisioned the “new” as being a second place (or actually the first place) I’d be selling my jewelry.  I’ve had that website since 1998, it’s well indexed, and I already had all of the “back end” I needed, as in shopping cart, authorization gateway, etc.  Over the years I’ve sold a lot of jewelry on and it never occurred to me not to use it as my main web store.

Then came Etsy.  My intent was to use my etsy store to promote my main website, which was to be  But after a couple of months on etsy, I’ve realized that for the size of my business, it is the perfect, and least expensive, way to sell my jewelry to a huge audience.  Of course, Mick had already put in a lot of hours programming my website and I felt a bit bad about that, but he told me programmers have to deal with that all time–working on stuff that never sees the light of day.  Last night, Mick moved to our own server and I canceled my merchant account with verio.  This will save more than $100 a month in web hosting fees that I’ve basically been flushing down the toilet this past year while I tried to decide which direction to take my business in.

As you will see, has become a portal to my etsy shop.  It’s so much easier to tell people my URL is, and of course my business cards and packaging materials already say, so I’d never get rid of it.  With all of this in place, maybe Holly West Jewelry Design will break even one of these days?  This will be my goal for 2008.

3 Replies to “I’m Back, Baby!”

  1. Julie says: October 30, 2007 at 6:41 am

    I love the new look! And I do love Etsy also – that place could easily become addicting! I bought a wristlet there – a hedgehog one too, but a completely different pattern and colors.

  2. Antoinette says: October 29, 2007 at 7:52 am

    I think that’s a great goal and a great idea. Etsy is a wonderful tool for people like us with the goal of breaking even. I’m close too. Everything looks really wonderful and I’m so happy for you that your Etsy store is such a success.
    My goal for 2008 is to someday get into a Showcase or Treasury when they have an open slot. I keep trying!!!!

  3. Mick says: October 28, 2007 at 9:27 pm

    Isn’t it:
    “I’m back in business, baby!”
    You forget everything 🙂

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